Gaming industry 2006

These had been dominating the landscape since But following this statement, there was the release of the iPhone, the launch and rising popularity of Facebook and Facebook game developer Zynga. Within six years, the gaming landscape had changed entirely from what had been predicted. A difficulty in predicting the future means all strategies end up being reactionary and no concrete plans can be made longer than two or three years.

Publishers and developers in the industry have learned to operate with the uncertainty. Given consumer expectations, development costs cannot be reduced drastically and the need to invest in new technology takes away from any productivity gained from old technologies.

But with all these difficulties, there have also been some avenues that have allowed new business models to emerge. These include online games, social networks, smartphones and tablets. Games can be offered free for a basic level with in-game purchases or advanced paid options.

This allows risk to be minimized and a profit making channel built into games that have a better chance of gaining popularity. Console manufacturers also need to be wary since new games are being developed that can be played across consoles, thereby reducing their power over publishers. So if you are interested in the gaming industry, where can you fit into this value chain? Some possible avenues are discussed below.

There are some interesting trends being predicted for the industry in the coming year. SuperData is a research firm that tracks and analyzes digital sales of video games. Sony is also working on a VR device of its own using the code name Project Morpheus using its considerable experience and funds. Twitch is a video platform that is dedicated to lice-streaming game play and competitions.

As the largest retailer of video games, Amazon will be able to use this platform connect consumers with relevant content and products and will have access to the perfect audience for advertising and pushing sales.

The popularity of platforms such as Twitch is largely because of the increase in popularity if competitive video gaming and tournaments. The extremely popular game League of Legends with 80 million players per month, had a recent world championship in South Korea with 40, attendees and 32 million online views. This could be a potential platform for advertisers and a possible dedicated cable channel.

It is estimated mobile games will bring in more revenue this year that console games will. Big publishers will continue to try to capitalize on this by buying talent and intellectual property rights from smaller studios and developers. There is also the danger for saturation in this area however. There is finally an expectation that the industry will begin to take female gamers seriously as an audience, the Entertainment Software Association undertook a study that reports an estimated 48 percent of all US gamers to be women, outnumbering teenage boys.

Women in executive roles in video game companies are becoming more prominent and their voice is becoming stronger for more diverse characters and story lines. E-mail is already registered on the site.

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Personal development Productivity, Mindfulness, Health, and more. Add to favorites. Featured in:. Excluding EA, the overall software industry would have expanded nearly 9. Games for the Wii captured 4 percent of the U. McPeake called Activision and THQ "better investment opportunities" than EA, although he added he expects the latter to gain market share as more people upgrade to new consoles.

EA, the analyst said, was the top-selling third-party publisher for the PS3 — its games accounted for 33 percent of software sold in the U. Please enter email address to continue. Please enter valid email address to continue. Chrome Safari Continue. In the U.

However, the U. In-game advertising will be a key spark for U. Media Industry News Updated. By Georg Szalai 5 Min Read.