Games b2b marketing

Mass Effect 3 was planned for the mass market. A TV commercial from multinational ad agency FCB was also strategically screened as part of the campaign. Activision's Call of Duty has been promoting their games in some innovative ways! In addition to only appealing to gamers who already knew the series, this commercial was also designed to appeal to those less familiar. Activision also created three spots in the style of a documentary, directed by acclaimed director Amir Bar-Lev and starring Ret.

Oliver North and P. Singer, author of "Wired for Military. The marketing drive also included a sweeping campaign on social media that included provocative Facebook messages and Valentine's Day cards.

They built The Infinity Computer TIM , a tailor-made YouTube experience, to bring the Infinite possibilities to life and to highlight many of the characters and gadgets inside the game. TIM also made it possible for people to build combinations of characters and gadgets. Image Source: work. It can be extremely challenging to create a buzz for a product which has less credibility or market yet, especially in the online game industry.

With that in mind, with a fantastic cinematic announcement trailer, Deep Silver's Dead Island managed to leap this seemingly huge hurdle.

The Axis Animation is behind this game; and they have chosen to put all their marketing efforts on a beautiful and somewhat surprising video trailer that crossed more than millions of views on YouTube. With so many game-related videos out there, being one of the most viewed game videos of the year on YouTube is no easy feat, but that's what the Fallout 4 trailer accomplished.

They also delighted fans to go along with the game with an unexpected companion app and gave them a preview of its final release.. Halo 5 was definitely a big seller owing to the massive reputation of the Halo franchise. But they didn't just want to be a big seller; they wanted to be among the biggest! Within two weeks, more than , organizations signed up for our service; most were introduced to it through articles about the launch.

Over the years, Benioff has grown fond of these guerrilla marketing tactics—using the actions of competitor companies to put a spotlight on his own brand. In that letter, Slack spoke about the lessons it had learned in building its platform, noting that communication software has to be more than a list of features.

With one advertisement, Slack positioned itself as both the underdog and the master. According to study. As Mike Tanner explored in his book Really Little Wins , when given autonomy and the ability to tackle his tasks in whichever order he desired, he experienced a dramatic increase in job satisfaction and productivity. Dave Gerhardt Former VP of marketing at Drift had been running some engagement experiments using LinkedIn video, which was a fairly recent addition to the platform, and found his videos getting thousands of views and a ton of engagement.

Seeing how far his message had spread, he wondered what would happen if a hundred people at Drift posted videos to LinkedIn to promote a new product.

It started with half a dozen people posting videos during their daily commutes, and then things started to get really crazy when one of the product managers posted a video while on vacation:. That was when just all hell broke loose, because at that point, then once people saw it, it turned into a competition here internally where everyone started to one up each other.

The company will routinely have employees from different departments create content based on their expertise, such as a customer success manager hosting an informational video about using video in customer success. Creating helpful tools and releasing them for free is a fantastic way to help your customers solve their problems and build up brand affinity. And one of the best in the industry at doing exactly that is HubSpot. The current tally is at 45 different tools available for download—with everything from buyer personas to invoice templates making the cut:.

But one of their most well-known tools launched in the early days —the Website Grader. Based on its findings, the grader will also suggest ways to improve inbound marketing efforts. And the more helpful your tool becomes, the more people will be talking about it. If you want something you have to take it from someone else. In order for someone to win, someone has to lose.

Everyone has to choose. You need to be willing to own your position of strength. When something great happens to your business, you should use it to your advantage. Find out what your organization is knocking out of the park and promote yourself with it. If the goal of marketing is to persuade the right sort of customers to buy, then promoting yourself as a leader in a specific area is one of the most surefire ways to do so. Companies that are truly customer-focused are investing in long-term relationships with their customers.

They treat the amount of money they can make as secondary to the personal growth and development of the customer. Naturally, this focus on helping their customers win is going to lead to the company winning long-term as well. Plenty of B2B companies host conferences with the goal of helping to educate and inform. HubSpot hosts Inbound , a conference dedicated to marketing, sales, and business. Slack is behind Frontiers , about the intersection of technology and organizational performance.

Demonstrating their commitment to their developers and customers, Twilio also hires developer evangelists who can teach others about coding and the world of software development to serve as the public face of the company to local groups around the world. Another business demonstrating their focus on customers in their marketing is customer success company Gainsight.

One of the main advantages of being customer-focused is being able to grow a community of people with similar interests. Those relationships may end up being more valuable than the product or service that is being provided.

No matter how you tackle the brand building side of B2B marketing, one thing will almost always be true—you need more or just better leads. More customers, better retention, higher quality pipeline—all of these goals have one thing in common: Revenue. You need to find reliable methods and tactics that you can use to generate leads on a consistent basis. For example, Stripe offers guides and resources on everything from talent recruitment to using machine learning for fraud detection.

Similarly, Intercom offers downloadable ebooks on product management, customer engagement and even the jobs-to-be-done productivity framework. In exchange for the free template, guide, worksheet or ebook, your future customers will give you their email address and whatever else you ask for with a form. And once you have that information, you can start to reach out manually or with an automated email sequence. Offering downloadable assets is one of the most common lead generation strategies—and for good reason.

Plain and simple. However, companies are starting to recognize that webinars are more than just great tools for interacting with and helping to educate current customers—they can also be used to increase customer lifetime value , reduce churn, convert trial users and, yes, even generate leads. Intercom in particular frequently hosts webinars that feature a well-known guest or business leader sharing their expertise.

Gamifying the experience can help drive that engagement. Herger described how SAP uses gamification to accomplish this goal. SAP has a community network with 2. All participants share information and answer questions about SAP products and services, repost the most vital questions, and even edit FAQs for different topic areas.

To gamify the community, SAP looks at how users are helping other users along with social sharing of community threads of particular importance. Solving typical user problems, commenting on certain products or issues, reposting, answering questions, and overall activity are all desired goals. The reward for community users is to become an "expert" in different areas. Experts enjoy a certain status in the online community when they share information or answer a question. The SAP online community is an example of gamification that Herger calls an "intrinsic" motivator, or reward, because it is essentially only a badge or signifier of status.

He describes a reward like cash, prizes or some other tangible item like special access to an executive as an "extrinsic" reward. Tactic 2. Determine the reward A good place to start with any gamification campaign is determining the reward. He continued, "That can be a number of things. It can be dollars, or iPads and golf clubs. It can even be just status in a community. You want the participants to continue playing the game. For example, if the game involves an unlock code for the next challenge, provide that code to all players, not just the top performers.

Tactic 3. Motivate employees One area where gamification has proven successful with B2B companies is in motivating employees to take particular actions, such as becoming active on social networks or continuing job training.

Paharia provided an example of a client, a distributed call center company, with more than 20, call center independent agents who all work from home with calls routed to them over the Internet. It also wanted to get new agents onboard quickly to begin taking calls. The call center has a corporate intranet for training, and the solution was to gamify the learning experience for the agents to encourage training.

The company also looked at all the metrics it collects on these independent agents, such as: Call time Upsell volume Customer satisfaction Attendance Seniority The call center then created a game environment with those metrics as well to have the employees compete on their key performance indicators KPIs.

On his website, Enterprise-Gamification.